Trends in College Admissions 

Financial concerns continued to be the worry for both families and colleges. Eighty-six percent of colleges said they had more students requesting financial aid this year. Indeed, finances were the theme this year. Families at every point on the financial spectrum are haggling over financial packages – more students wanted and needed more money this year. In a recent survey over 55% of universities surveyed said they are trying to take steps to increase financial aid.

Applications continue to increase at colleges and universities throughout the nation, particularly among wellknown liberal arts colleges and mid-sized universities. This could very well be due to the increase once again in international applications. In 2011, 70% of the schools surveyed reported an increase in applications – up from 2010.